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The Components of a Blog Empire A Blog Empire, like any other business, is made up of three major components: a supplier, buyers, and the products for sale. But a blog in many cases differs from the average business because you are bringing together two sets of customers and delivering two sets of products. And you’re not even selling the main item you produce. Sound confusing? It’s really not. Let’s take a look at the component parts and illustrate just how simple it is. The first component is a supplier. That’s you. It is your words, your opinion, your research, and your art which can bring thousands or even millions of readers to your blog. You will be the attraction, the broker, and the Emperor of your Blog Empire. If it weren’t for you, the blog wouldn’t exist. Because of who you are, what you know, and what you do, it can thrive. The second component is a buyer, a customer. While the vast majority of your customers will be your readers, other customers will include companies that pay you to feature their links and advertisements on your blog. “Traffic” (those millions of readers out there who care about what you say) is the lifeline of your site: you’ve got to find them and bring them in. Once they are there, your advertising customers will pay for access to your reading customers, and your reading customers will pay for your information and merchandise. The final component is a product. Like all businesses, yours can’t exist without a product to sell. But what do you sell when you’re giving your opinion away for free on a blog? The first product you sell is yourself: your opinions and your expertise. Without selling yourself to your readers, you will have no customers. They may not always pay you directly (though we’ll see that in many cases, they will) but if they don’t buy what you’re saying, they will not buy anything else. The second product you sell is your space. You lease it to advertisers who will pay you to put information in front of your millions and millions of readers. Whether text links or flashing popup banner ads, your advertisers will pay you for a small part of your readers’ attention. The final product you sell is your merchandise. With a properly-branded name and a reputation for excellence, your readers will purchase coffee mugs, t-shirts, bumper stickers…anything you can imagine. In your Blog Empire, your reader is a customer and a product, and the more customers you have, the more products you can sell and the more profit you can pocket. You can turn your labor of love into a digital cash cow by building a Blog Empire that brings customers and buyers together. This book will show you how to do just that.
Free and Cheap—Web Space Options for the Thrifty At Heart There are some good deals on the internet concerning web space and hosting but you have to look to find the best deals. You should also consider how long a provider has been in business. Finding free web space on the Internet is simple. All you have to do is use a simple Web search (Google, AltaVista or Yahoo) and the results should bring back options for free web space. There are many individuals and businesses looking for a place to put their website without having to pay for the service. These free services can provide anywhere from 5MB to 100Mb of online web space for hosting your web site. Free sites also come with some cool stuff, such as counters, guestbooks, virtual domain names, tracking logs, blogs, copy and past scripts that are usually Java code scripts and more. These additions are good for people that have little or no knowledge into building a web site. A free service provides benefits to all people and may sound like a good idea but the goal is to do your research to see if the deals are viable or not. Free services can also bring other unwanted things that you have to deal with when you sign up for the service. Usually, you have to submit to advertising and surveys by filling out a form before you can get your free service. Be sure that you read the user agreements that come with the free services. You can go on the cheap and don’t want advertisements running on your site, you can get a service similar to free hosting but you would have to pay a small fee to keep your web page ad-free. Some of these providers will offer you a service for $2.95 a month with 100MB of web space if that’s all that you need, and you can always upgrade your packages. There's a lot of competition for your Web site hosting dollars, and you can find some pretty good deals if you look hard enough.
10 Psychological Desires To Insert Into Your Ad 1. Most people like surprises because it's a change of pace from their routine. Tell your prospects that they'll get a surprise free bonus for ordering. 2. Most people want life to be easier. Give your prospects easy ordering instructions, easy product instructions, etc. 3. Most people want to feel secure and safe. Tell your prospects that you have secure ordering and a privacy policy. 4. Most people want to receive compliments for their achievements. Give your prospects plenty of compliments for them considering your product. 5. Most people are curious about things that could affect their current lifestyle. You could use words like "Secret" or "Confidential" in your ad. 6. Most people want to invest in their future. Tell your prospects to "invest in your product" instead of "buy our product". 7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like "New", "Just Released", etc. 8. Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them. 9. Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product. 10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which goals they'll achieve by ordering your product.
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